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Google+ Missed The Point But It Can Be Saved

Google+ Missed The Point But It Can Be Saved

Google+ Is A Testament To Collective Mindlessness …

…the collective mindlessness that if everyone else is “doing” a social network then we should too.

Google+ - Don't be sith

Add this to Google’s Sith-like ability to force the coupling with YouTube comments and a case study in giving the finger once again to Windows Phone users by having no Google+ app and ceding this demographic to their competition and you end up with what?

Google+ - tumbleweed

Google+ Is Deintegrating From Other Google Services

This is the post from Bradley Horowitz, VP of Streams, Photos, and Sharing explaining the conscious uncoupling of Google+ from other services such as YouTube comments, Photo App and more.

Google+ - conscious decoupling announcement

Don’t get me wrong there is a lot to like about Google+ in terms of UX and features but a social network built atop a draconian attitude is a recipe for disaster.

Does Google need their own Social Network? Google indexes content. Bringing content sharing and commenting into a Google platform? Headslappingly obvious.

Can it be fixed by these steps of deintegration? Doubtful, perhaps Google+ will be reinvented the way Google Wave and other services were.

The thing is between Google+ and the hibernating Google Glass, Google needs a win. Especially whilst Microsoft are doing everything to dominate the productivity app sphere with Office 365 evolving into Office Everywhere.

The Warptest POV

It’s harsh and not entirely accurate to call Google+ a ghost town but equally it can’t seem to compete with Twitter or Facebook. Can it be saved or fixed? The best hope for Google+ is to look at the features it has and what it should be integrated with; were Google to pivot from a Social Network and integrate with Google Apps transforming Google+ into a Social / Work Productivity Dashboard where users could collaborate on documents in Apps and on their Google Drive in using Google+ comments, allowing Hangouts to see a document in review and allow real-time group collaboration then Google+ might evolve into something valuable.. a shared workspace. Frankly, I’m befuddled why Google+ wasn’t part of Google Apps for Business this way from the get go.

Microsoft are already ahead of the game with Delve (formerly Project OSLO) built on their social graph. Can Google+ catch up if they make this change?

I’m not sure, but I’ll be posting this to my Google+ page. Will you respond there?

 
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