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Under the Skype umbrella and 8 Great Ideas.

Under the Skype umbrella and 8 Great Ideas.

What’s under the Skype umbrella?

Under the Skype umbrella? Let’s take a look and see what’s there, what’s not and what should be.

Instant messaging is a hot prospect in a variety of cases. Users want cross-device support, the ability to do more than just text. How does Skype weigh up since I examined it and offered some strong suggestions four years ago?

The state of the Skype umbrella:

Skype has been evolving, slimming down, experimenting:

Particularly interesting are Skype for Web, Skype integration with Outlook.com and Office Web Apps, Mojis & group video chat …

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With the rebranding last year of Lync as Skype for Business we knew to expect improvements adding to Skype’s competitive advantage including:

Office 365 integration, Outlook and Calendar integration for scheduling, Office Enterprise (E5): PSTN, cloud PBX, group meetings, Skype casting to 10K attendees with polls and Yammer integration.

Microsoft didn’t waste any time on directions for Skype they saw as not delivering on their potential. Some platforms, features and spinoff apps ended up in the Deadpool too:

Skype umbrella - not that Deadpool

No, not that Deadpool. Image clipped from the official trailer.

  • RIP Skype API certain features were deprecated but if you want to build 3rd party solutions on top of Skype then this is where to start. I’ve used Skype URIs to start a chat from an Outlook appointment or task but that is by no means more than the most basic of use cases.
  • RIP Modern UI Skype app
  • RIP Skype for TV in 06/2016
  • RIP Skype Qik

The Warptest POV

Looking back one can ask if this was the app / acquisition that brought Microsoft into the cross platform arena? Since then, it seems that Microsoft has developed an appetite for messaging apps.

First they had MS-Messenger, then there was Skype, Lync, Yammer and now the rumored push to acquire Slack which didn’t move forward.

What should we expect or be asking Microsoft to add under the Skype umbrella?

  1. Right now it seems that Skype, Skype for Business and Yammer have no shared code base. Microsoft are developing three associated products, delivering different solutions under the Skype umbrella.
  2. Skype integration into Outlook and Office desktop (Business or Personal – defined by Office365 plan) but more important integration with Delve and Office Graph.
  3. Slack has managed to gain enormous traction not just through UX but also due to the app integrations they offer. Skype needs to make rapid inroads here.
  4. One-click screen capture: No one wants to click <Windows> + <PrintScreen> then go find the screen capture. If Edge Browser can incorporate this, why not Skype?
  5. Single person tagging in a group conversation that sends an alert / ping just to them. “Hey @Bob, did you finish that quote?” … Bob gets the ping and responds.
  6. Use Office Groups (in personal Office and Outlook.com) to have one click pre-titled group chats, video chats or conference calls.
  7. Record all Skypes: group chat / call (mp3) / video (mp4) and upload to OneDrive or Sharepoint.
  8. Live streaming from in Skype (or a separate app). Periscope is integrating with Twitter, the biggest obstacle to live streaming is psychological, introversion not technology. The use cases for personal and work live streaming are vast.

For Skype to progress, the philosophy needs to be more cloud, more integration and unification of the different solutions under the Skype umbrella. The costliness of maintaining disparate code, teams and other logistics for Skype, Skype for Business & Yammer far outweighs the ROI on making this one product base.

The tighter integration with Office shows that Microsoft understands the holistic part Skype has to play in productivity / collaboration better than say Google+.

As of now, I’m confident Skype is moving in the right direction and I’m giving it a strong Warptest recommendation. How about you?

Skype umbrella - Warptested

 
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